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India Sanitary Napkins Market Overview, 2020-26

India Sanitary Napkins Market Overview, 2020-26

Sanitary napkins, variously known as sanitary pads, are thin pads composed of absorbent materials. They play an essential role in feminine hygiene as they absorb the menstrual liquid during menstruation. A sanitary napkin contains four functional components, such as the fluid acquisition layer, the absorbent structure, distribution component, and liquid impervious membrane. These napkins are available in different shapes and sizes with varying capacities of absorption.
With an increase of rising awareness and increasing, literacy India's Sanitary napkin increasing robustly. The sanitary napkins segment dominates the feminine hygiene products market. A sanitary napkin is a feminine hygiene product used in menstrual care to handle light to heavy flow. Apart from this, sanitary napkins help prevent undesired odor. Product shape can be either flat or curved with/without wings to secure the pad in place and add additional leak protection. It is available in various pattern designs with perfume (deodorant) added to cover or absorb odor. Packaging is done either folded and single wrapped or packed flat and unwrapped.
As per Bonafide Research report title “India Sanitary napkin Market, Overview 2026” Rural penetration of Sanitary napkins in India has been around 26% for the current fiscal year.” In India, a big proportion of the population is still residing in rural parts which creates a huge opportunity for manufacturers to tap the rural market. Key players have already started making efforts to enter the rural market through expanding distribution networks, launching cost-effective products, and running promotional activities in rural India. Indian women choose sanitary pads based on comfort and pricing, rarely realizing the health hazards hidden in this essential product.
Currently, disposable menstrual pads exhibit the most popular product type. The demand for these pads is due to the awareness campaigns led by the Central and State Governments, along with several NGOs and multinational companies. The Indian sanitary napkin market is driven by the several initiatives taken by the Government of India over the past few years, in association with several private entities and non-governmental organizations for promoting the use of sanitary napkins, especially among the underprivileged and rural women. Some of these initiatives include the Eco Femme and My Pad, Reproductive, and Child Health Program. The market is further aided by the expansion of the female workforce, which has led to enhanced decision-making and purchasing power among women. On account of this, manufacturers can target the female audience directly and, in turn, influence their purchasing behavior. Apart from this, they are also introducing organic and chemical-free variants, which is having a positive influence on the industry growth. The sanitary pads key players are coming up with marketing plans and ideas for these sanitary pads to help accelerate the market growth.
The Indian market is quite huge and as per reports available, only 35% of India's requirement is manufactured in India, as of now. A huge market, great potential, and excellent profit margin are envisaged in the manufacturing of sanitary napkins in India.
TABLE OF CONTENT
1. Report Methodology
2. Executive Summary
3. Total Women, Menstruating women and its penetration (Overall vs Rural vs Urban)
4. India Feminine Hygiene Outlook
4.1. Market Size By Value
4.1.1. Overall Market
4.2. Market Share
4.2.1. By Product
4.2.2. By Company
4.2.3. By Demographic
4.2.4. By Sales Channel
4.2.5. By Region
4.2.6. By Type
5. India Sanitary Napkin Market Outlook
5.1. Market Size By Value
5.1.1. Overall Market
5.1.2. Urban vs Rural Market
5.2. Market Size By Volume
5.2.1. Overall Market
5.2.2. Urban vs Rural Market
5.3. Market Share
5.3.1. By Company
5.3.2. By Demographic (Rural Vs. Urban)
5.3.3. By Age Group
5.3.4. By Sales Channel
5.3.5. By Region
5.3.6. By Type
5.4. Market Insights of Sanitary Napkin Market of Age below 24 years
5.4.1. Total women, Menstruating women and its penetration
5.4.2. ASP, Total Usage per Cycle and Volume Contribution
5.5. Market Insights of Sanitary Napkin Market of Age From 24-35 years
5.5.1. Total women, Menstruating women and its penetration
5.5.2. ASP, Total Usage per Cycle and Volume Contribution
5.6. Market Insights of Sanitary Napkin Market of Age above 35 years
5.6.1. Total women, Menstruating women and its penetration
5.6.2. ASP, Total Usage per Cycle and Volume Contribution
5.7. Product, Variant & Pricing Analysis
5.7.1. Product Variant Information
5.7.2. ASP of Overall vs. Rural vs. Urban Market
6. India Economic Profile
7. Policy and Other Rules Regulation
8. Raw Material Analysis & Manufacturing Process
9. PEST Analysis
10. Trade Dynamics
10.1. Import
10.2. Export
11. Market Dynamics
11.1. Key Drivers
11.2. Key Challenges
12. Market Trends & Developments
13. Competitive Landscape
13.1. Porter's Five Forces
13.2. Company Profiles
13.2.1. Procter & Gamble Hygiene and Health Care Ltd (Whisper)
13.2.2. Johnson & Johnson Private Limited (Stayfree, Carefree)
13.2.3. Unicharm India Pvt. Ltd. (Sofy)
13.2.4. Kimberly-Clark Lever Ltd.
13.2.5. Soothe Healthcare Private Limited
13.2.6. Bella Premier Happy Hygiene Care Pvt. Ltd. (Bella)
13.2.7. Saral Design Solutions Pvt. Ltd (Active)
13.2.8. Aakar Innovations Pvt Ltd (Anandi)
13.2.9. Redcliff Hygiene Pvt Ltd (PeeSafe)
13.2.10. Redroom technology Pvt Ltd (Sanfe)
13.2.11. Sirona Hygiene Pvt Ltd
13.2.12. Saathi Eco Innovations India Pvt Ltd
13.2.13. Glenmark Pharmaceuticals Ltd
13.3. Company overviews.
13.3.1. K.A. enterprises (Wahey)
13.3.2. Wet and Dry Personal Care Pvt. Ltd. (Everteen)
13.3.3. NatraCare
13.3.4. Eco femme
13.3.5. Jayaashree Industries
13.3.6. Rohit Surfantants Private Limited
13.3.7 Mankind Pharma Ltd
13.3.8 Emami Ltd.
14. Strategic Recommendations
15. Disclaimer
LIST OF TABLE
Table-1: Total Female Population in India in 2015 & 2026
Table-2: Total Menstruating Female Population in India in 2015 & 2026
Table 3: India Feminine Hygiene Share By Product (2015, 2020 & 2026F)
Table 4: India Feminine Hygiene Market Share By Company , 2019-20
Table 5: India Feminine Hygiene Share By Sales Channel (2020 & 2026F)
Table 6: India Sanitary Napkin Share By Company , 2019-20
Table 7: India Sanitary Napkin Market Share By Sales Channel (2020 & 2026F)
Table-8: Total Women & Menstruating Women of age below 24 years in India from2015 to 2026 (In thousands)
Table-9: Sanitary Napkin Penetration of Menstruating Women of age below 24 years in India
Table- 10: Sanitary Napkin ASP, Total Usage per Cycle and Volume Contribution of Menstruating Women of age below 24 years in India
Table-11: Total Women & Menstruating Women of age From 24 to 35 years in India from 2015 to 2025 (In thousands)
Table-12: Sanitary Napkin Penetration of Menstruating Women of age From 24 to 35 years in India
Table-13: Sanitary Napkin ASP, Total Usage per Cycle and Volume Contribution of Menstruating Women of age From 24 to 35 years in India
Table-14: Total Women & Menstruating Women of age above 35 years in India from 2015 to 2023 (In thousands)
Table-15: Sanitary Napkin Penetration of Menstruating Women of age above 35 years in India
Table-16: Sanitary Napkin ASP, Total Usage per Cycle and Volume Contribution of Menstruating Women of age above 35 years in India
Table-17: Product & Price Variant of Sanitary Napkin in India in 2019-20
Table 18: India Economic Profile – 2015 to 2018
Table-19: HS Code for Sanitary napkins in India 2017
Table-20: Import Duty Structure for Sanitary Napkins & Tampons in India 209-2020
Table-21: Import of sanitary napkin in India- By Value & By Volume 2014-15 to 2019-2020
Table-22: Import of sanitary napkin in India- By Country By Volume share 2018-19 (In thousand kgs and By Value)
Table-23: Import of Tampon in India- By Value & By Volume 2014-15 to 2019-2020
Table-24: Import of Tampon in India- By Country By Volume and By Value for 2018-19
Table-25: Export of sanitary napkin in India- By Value & By Volume 2014-15 to 2019-20
Table-26: Export of sanitary napkin in India- By Country By Volume share 2018-19 (In thousand kgs)
Table-27: Export of Tampon in India- By Value & By Volume 2014-15 to 2019-20
Table-28: Export of Tampon in India- By Country By Volume share 2018-19 (In thousand kgs)
Table-29: Key Facts of Procter & Gamble Hygiene and Health Care Ltd
Table-30: Key Facts of Johnson & Johnson Private Ltd
Table-31: Key Facts of Unicharm India Pvt. Ltd
Table-32: Key Facts of Kimberly-Clark Lever Ltd
Table-33: Key Facts of Soothe Healthcare Private Limited
Table-34: Key Facts of Bella Premier Happy Hygiene Care Pvt. Ltd.
Table-35: Key Facts of Saral Design Solutions Pvt. Ltd.
Table-36: Key Facts of Aakar Innovation Pvt. Ltd.
Table-37: Key Facts of Redcliff Hygiene Pvt Ltd.
Table-38: Key Facts of Redroom Technology Pvt Ltd.
Table-39: Key Facts of Sirona Hygiene Pvt Ltd.
Table-40: Key Facts of Saathi Eco Innovation Pvt Ltd.
Table-41: Key Facts of Glenmark Pharmaceuticals Ltd.

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Report Title: India Sanitary Napkins Market Overview, 2020-26


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Procter & Gamble Hygiene and Health Care Ltd
Johnson & Johnson Private Ltd
Unicharm India Pvt. Ltd
Kimberly-Clark Lever Ltd
Soothe Healthcare Private Limited
Bella Premier Happy Hygiene Care Pvt. Ltd.
Saral Design Solutions Pvt. Ltd.
Aakar Innovation Pvt. Ltd.
Redcliff Hygiene Pvt Ltd.
Redroom Technology Pvt Ltd.
Sirona Hygiene Pvt Ltd.
Saathi Eco Innovation Pvt Ltd.
Glenmark Pharmaceuticals Ltd.

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