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India Connected Car Market by Service/Application (Telematics, Ride Sharing, OTA Updates), Form Factor (Embedded, Tethered, and Integrated), Platform (Android Auto, CarPlay, MirrorLink), Connectivity (Cellular and DSRC), and Hardware - Forecast to 2025

India Connected Car Market by Service/Application (Telematics, Ride Sharing, OTA Updates), Form Factor (Embedded, Tethered, and Integrated), Platform (Android Auto, CarPlay, MirrorLink), Connectivity (Cellular and DSRC), and Hardware - Forecast to 2025

Increase in demand for smart mobility is expected to fuel the connected car market in India
The India connected car market is estimated to be USD 9.8 billion in 2018 and is projected to reach USD 32.5 billion by 2025, at a CAGR of 22.2% from 2019` to 2025. The key factor driving the growth of the market is the increase in number of connected features in economy vehicles by OEMs. Additionally, an increase in vehicle legislation and industry compliances regarding convenience features, such as navigation, remote diagnostics, and multimedia streaming through various platforms such as Android Auto, CarPlay, and MirrorLink are driving the India connected car market. The new safety norms are encouraging automakers to equip the vehicles with safety & security connected features, which in turn is increasing the demand for connected cars. On the other hand, the absence of strong network infrastructure in India poses a challenge to the growth of the connected car market.
Embedded form is expected to be the largest and fastest-growing segment during the forecast period
The embedded form is expected to be the largest and fastest growing form factor for connected cars in India during the forecast period. One of the key drivers for the embedded form is the increase in demand for infotainment and navigation services in India. The government has also started implementing mandates for connected services. For instance, the Indian government has mandated connected features for public transport vehicles under AIS-140. The mandate will be in force from April 2018 and is expected to be implemented for passenger cars in the coming years. This has been done for the development of an intelligent transportation system (ITS), which is a key feature of a smart city. Hence, the embedded market is influenced by the government initiatives and regulations.
Emerging startups are expected to drive the connected car market in India
Recent years have seen the emergence of many start-ups in different parts of the country. These start-ups provide advanced engineering and innovative solutions that can change the current situation of the automobile industry. Also, these start-ups can prove to be a game changer by providing connected car services at optimized cost. Several OEMs have collaborated with Indian start-ups to offer connected car technologies in the Indian market. For instance, Tata Motors has partnered with various start-ups for making connected car a reality on Indian roads with advanced technological and engineering features.
The study contains insights of various industry experts, ranging from component suppliers to Tier 1 companies and OEMs. The break-up of the primaries is as follows:
• By Company Type: Tier 1 – 43%, Tier 2 – 40%, Tier 3– 17%
• By Designation: C-level – 67%, D-level – 31%, Others – 2%
Major players profiled in the report are:
• Bosch (Germany)
• Denso (Japan)
• NXP (Netherlands)
• Garmin (US)
• Harman (US)
• TomTom (Netherlands)
• UNO Minda (India)
• Sasken (India)
• Delphi (UK)
• STMicroelectronics (Switzerland)
• IBM (US)
• Nuance (US)
Research Coverage:
The report segments the India connected car market and forecasts its size, by volume and value, on the basis of platform (Android Auto, CarPlay, MirrorLink, and others), connectivity form factor (embedded, tethered, and integrated), service/application (telematics, ride sharing/hailing, and others), hardware (smart antenna, display, ECU, and sensors), and connectivity technology (cellular and DSRC). The qualitative analysis of advanced features is also provided.
Reasons to Buy the Report:
This report contains various levels of analysis, including industry analysis (industry trends, technology overview, customer preference and competitive leadership mapping) and company profiles, which together comprise and discuss the basic views on the emerging and high-growth segments of India connected car market, competitive landscape matrix, high-growth segments, government initiatives, and market dynamics such as drivers, restraints, opportunities, and challenges.
The report enables new entrants and small firms as well as established firms to understand the market better to help them acquire a larger market share. Firms purchasing the report could use any one or a combination of the below mentioned 4 strategies (market development, product development/innovation, market diversification, and competitive assessment) to strengthen their position in the market.
The report provides insights into the following points:
• Market Penetration: The report offers comprehensive information about the India connected car market and the top 12 players in the market.
• Product Development/Innovation: The report provides detailed insights into upcoming technologies, R&D activities, and new product launches in the India connected car market.
• Market Development: The report offers comprehensive information about the India connected car market. The report analyzes the connected car market in India and provides comprehensive information about lucrative emerging markets.
• Market Diversification: The report provides exhaustive information about new products, untapped regional markets, recent developments, and investments in the India connected car market.
• Industry Trends: The report offers in-depth qualitative information of recent trends that are influencing the connected car market in India.
• Customer Preferences: The report exclusively covers the customer preferences towards the connected technology and segmented into four categories based on various connected services.
TABLE OF CONTENTS

1 INTRODUCTION 12
1.1 OBJECTIVES 12
1.2 MARKET DEFINITION 12
1.3 MARKET SCOPE 13
1.3.1 YEARS CONSIDERED IN THE REPORT 13
1.4 CURRENCY & PRICING 14
1.5 PACKAGE SIZE 14
1.6 LIMITATIONS 14
1.7 STAKEHOLDERS 14
2 RESEARCH METHODOLOGY 15
2.1 RESEARCH DATA 15
2.2 SECONDARY DATA 17
2.2.1 KEY SECONDARY SOURCES 17
2.2.2 KEY DATA FROM SECONDARY SOURCES 17
2.3 PRIMARY DATA 18
2.3.1 SAMPLING TECHNIQUES & DATA COLLECTION METHODS 18
2.3.2 PRIMARY PARTICIPANTS 19
2.4 FACTOR ANALYSIS 19
2.4.1 DEMAND-SIDE ANALYSIS 19
2.4.1.1 Creating value from data driven services 19
2.4.1.2 Growing demand for smart mobility in India 20
2.4.2 SUPPLY SIDE ANALYSIS 21
2.4.2.1 Growing market of automotive electronics in India 21
2.4.2.2 The emerging bubble of startups in India 22
2.5 MARKET SIZE ESTIMATION 23
2.5.1 BOTTOM-UP APPROACH 23
2.5.2 TOP-DOWN APPROACH 24
2.6 MARKET BREAKDOWN AND DATA TRIANGULATION 25
2.7 ASSUMPTIONS 26
3 EXECUTIVE SUMMARY 27
4 PREMIUM INSIGHTS 30
4.1 INDIA CONNECTED CAR MARKET, 2019 VS. 2025 30
4.2 INDIA CONNECTED CAR MARKET, BY HARDWARE 31
4.3 INDIA CONNECTED CAR MARKET, BY SERVICE/APPLICATION 32
4.4 INDIA CONNECTED CAR MARKET, BY CONNECTIVITY FORM FACTOR 32
4.5 INDIA CONNECTED CAR MARKET, BY CONNECTIVITY TECHNOLOGY 33
4.6 INDIA CONNECTED CAR MARKET, BY PLATFORM 33
5 MARKET OVERVIEW 34
5.1 INTRODUCTION 34
5.2 TRENDS 34
5.2.1 TELEMATICS IS THE KEY FOR CONNECTED CAR IN INDIA 35
5.2.2 AUTOMOBILE MANUFACTURERS HAVE BEGUN TO PROVIDE STANDARD CONNECTED SERVICES 35
5.2.3 CUSTOMIZED CONNECTED SOLUTIONS BY EMERGING PLAYERS 35
5.3 CUSTOMER PREFERENCES 36
5.3.1 NEW TECHNOLOGY EXPLORERS 36
5.3.2 SAFETY SEEKERS 36
5.3.3 NEW TECHNOLOGY ADOPTERS 37
5.3.4 CONVENIENCE SEEKERS 37
5.4 GOVERNMENT INITIATIVES & REGULATIONS 37
5.4.1 GOVERNMENT INITIATIVES 37
5.4.2 GOVERNMENT REGULATIONS 37
5.5 MARKET DYNAMICS 38
5.5.1 DRIVERS 39
5.5.1.1 Economy car manufacturers attempting to provide luxury features 39
5.5.1.2 Government initiatives for implementing the connected car technology 39
5.5.2 RESTRAINTS 40
5.5.2.1 Lack of supporting infrastructure 40
5.5.2.2 Unavailability of standard platforms 40
5.5.3 OPPORTUNITIES 40
5.5.3.1 Emerging profit pool for automotive industry 40
5.5.3.2 Evolution of the new value chain ecosystem of the automotive industry 41
5.5.4 CHALLENGES 42
5.5.4.1 Increase in the threat of data breach and cyber security for connected vehicles 42
5.5.4.2 Increase in price of the vehicle with connected services 43
5.6 MACRO INDICATOR ANALYSIS 44
5.6.1 INTRODUCTION 44
6 INDIA CONNECTED CAR MARKET, BY PLATFORM 45
6.1 INTRODUCTION 46
6.2 ANDROID AUTO 47
6.3 CARPLAY 47
6.4 MIRRORLINK 47
6.5 OTHERS 47
7 INDIA CONNECTED CAR MARKET, BY CONNECTIVITY FORM FACTOR 48
7.1 INTRODUCTION 49
7.2 EMBEDDED 50
7.3 TETHERED 51
7.4 INTEGRATED 51
8 INDIA CONNECTED CAR MARKET, BY SERVICE/APPLICATION 52
8.1 INTRODUCTION 53
8.2 TELEMATICS 54
8.3 RIDE SHARING/HAILING 55
8.4 OTHERS (OTA UPDATES, SAFETY & SECURITY, AUTONOMOUS DRIVING) 55
9 INDIA CONNECTED CAR MARKET, BY HARDWARE 56
9.1 INTRODUCTION 57
9.2 SMART ANTENNA 58
9.3 DISPLAY 59
9.4 ELECTRONIC CONTROL UNIT (ECU) 59
9.5 SENSORS 60
10 INDIA CONNECTED CAR MARKET, BY CONNECTIVITY TECHNOLOGY 61
10.1 INTRODUCTION 62
10.2 CELLULAR 63
10.3 DEDICATED SHORT RANGE COMMUNICATION (DSRC) 63
11 COMPETITIVE LANDSCAPE 64
11.1 OVERVIEW 64
11.2 MARKET RANKING ANALYSIS 66
11.3 COMPETITIVE SCENARIO 67
11.3.1 PARTNERSHIP 67
11.3.2 NEW PRODUCT DEVELOPMENT 68
11.3.3 COLLABORATION 69
11.3.4 EXPANSION 69

12 COMPANY PROFILES 70
(Overview, Products offered, Recent developments, SWOT analysis & MnM View)*
12.1 BOSCH 70
12.2 DENSO 75
12.3 NXP 78
12.4 GARMIN 82
12.5 HARMAN 85
12.6 TOMTOM 89
12.7 UNO MINDA 91
12.8 SASKEN 93
12.9 DELPHI 97
12.10 STMICROELECTRONICS 100
12.11 IBM 103
12.12 NUANCE 105
*Details on Overview, Products offered, Recent developments, SWOT analysis & MnM View might not be captured in case of unlisted companies.
13 APPENDIX 107
13.1 DISCUSSION GUIDE 107
13.2 KNOWLEDGE STORE: MARKETSANDMARKETS’ SUBSCRIPTION PORTAL 110
13.3 AVAILABLE CUSTOMIZATIONS 112
13.3.1 ADDITIONAL COMPANY PROFILES 112
13.3.1.1 Business overview 112
13.3.1.2 SWOT analysis 112
13.3.1.3 Recent developments 112
13.3.1.4 MnM view 112
13.3.2 DETAILED ANALYSIS OF INDIA CONNECTED CAR MARKET BY VEHICLE CLASS 112
13.3.3 DETAILED ANALYSIS OF INDIA CONNECTED CAR BY EMBEDDED CONNECTIVITY FORM FACTOR 112
13.4 RELATED REPORTS 113
13.5 AUTHOR DETAILS 114

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Report Title: India Connected Car Market by Service/Application (Telematics, Ride Sharing, OTA Updates), Form Factor (Embedded, Tethered, and Integrated), Platform (Android Auto, CarPlay, MirrorLink), Connectivity (Cellular and DSRC), and Hardware - Forecast to 2025


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