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Gardening in India

Gardening in India

With the increase in pollution levels since 2015, especially in metro cities, Indians have been concerned about their health. This is leading them to make a conscious effort to grow plants, not just outdoors but also indoors. They are willing to spend on plants such as Devil’s Ivy (or Golden Pothos) which is claimed to improve indoor air quality by removing indoor pollutants such as formaldehyde, benzene, xylene and carbon monoxide and humidifying spaces.

Euromonitor International's Gardening in India report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2023 illustrate how market demand is expected to evolve in the medium-term

Product coverage: Garden Care, Gardening Equipment, Horticulture, Other Gardening, Pots and Planters.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Gardening market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Gardening in India

Headlines
Prospects
the Uptake of A Greener Lifestyle Promotes Gardening
Easy Availability of Products Boosts Gardening Sales
Competitive Landscape
Gardening Remains Largely Unorganised
Sellers Are More Than Sellers
Category Data
Table 1 Sales of Gardening by Category: Value 2013-2018
Table 2 Sales of Gardening by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of Gardening: % Value 2014-2018
Table 4 LBN Brand Shares of Gardening: % Value 2015-2018
Table 5 Distribution of Gardening by Format: % Value 2013-2018
Table 6 Forecast Sales of Gardening by Category: Value 2018-2023
Table 7 Forecast Sales of Gardening by Category: % Value Growth 2018-2023
Executive Summary
Consumers' Willingness To Spend More Helps Home and Garden Grow
Internet Connectivity Is Heightening Consumers' Aspiration To Own Premium Products
Ikea Is Expected To Have A Major Impact on Home and Garden
Home and Garden Specialist Retailers Remains the Largest Distribution Channel
Steady Growth Is Expected Over the Forecast Period
Market Data
Table 8 Sales of Home and Garden by Category: Value 2013-2018
Table 9 Sales of Home and Garden by Category: % Value Growth 2013-2018
Table 10 NBO Company Shares of Home and Garden: % Value 2014-2018
Table 11 LBN Brand Shares of Home and Garden: % Value 2015-2018
Table 12 Distribution of Home and Garden by Format: % Value 2013-2018
Table 13 Distribution of Home and Garden by Format and Category: % Value 2018
Table 14 Forecast Sales of Home and Garden by Category: Value 2018-2023
Table 15 Forecast Sales of Home and Garden by Category: % Value Growth 2018-2023
Sources
Summary 1 Research Sources

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