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Test Preparation Market in India 2023

Test Preparation Market in India 2023

Test preparation, also known as exam preparation, is an educational training program designed to improve the test taker's performance on standardized tests. Many test developers have introduced various solutions, such as practice papers, crash courses, class curricula, mock tests, in-person or online tutoring packages, etc. These solutions aim to improve the test-takers skills and capabilities through practice and exposure to problems like the actual test.

Market insights:
The test preparation market in India is expected to reach INR 1,032.79 Bn by 2027, expanding at a compound annual growth rate (CAGR) of ~23.24% during the 2023 – 2027 forecast period. The test preparation industry is divided into two segments: offline test preparation centers and online test preparation. The test preparation market has a moderately fragmented competitive structure because of players separating themselves into different test preparation segments and product offerings.

Impact of COVID-19:
The COVID-19 pandemic has had a mixed impact on the Indian test preparation market. Leading EdTech companies reacted immediately to the demand by providing a combination of free trial access, steep discounts, and a constantly evolving content and offering package. Some EdTech platforms such as BYJU’S and Unacademy have seen their user-base (paid and free) more than double, in both, the K12 and post-K12 segments.

Key growth drivers of the market:
The increasing number of students enrolling in test preparation courses is one of the main factors fueling growth in the test preparation market in India. There is an increase in the number of students participating in test preparation classes as a result of increased student competition and a sharp decline in the test pass rate for competitive tests.

Key deterrents to the growth of the market:
Due to inadequate teaching practices in schools and colleges and student demand to acquire the necessary knowledge to finish the curriculum, the market for private tutors has grown. Majority of the test preparation courses are very expensive. As a result, many students prefer to prepare for exams by solving test papers.
Table of Contents

Chapter 1: Executive summary

Chapter 2: Socio-economic indicators

Chapter 3: Introduction
3.1. Market definition and structure
3.2. Education ecosystem
3.2.1.Education ecosystem – business model
3.2.2. Education ecosystem – revenue model
3.2.3. Education ecosystem – stages of development

Chapter 4: Market Overview
4.1. Test preparation market in India – An overview
4.1.1. Market size and growth forecast (2021 – 2027e)

Chapter 5: Market Segmentation
5.1. Test preparation market segmentation
5.1.1. Test preparation market share based on category (2022 and 2027e)

Chapter 6: Technology Landscape
6.1. Technology landscape

Chapter 7: Impact of COVID-19
7.1. Impact of COVID-19

Chapter 8: Market influencers
8.1. Market drivers
8.2. Market challenges

Chapter 9: Competitive landscape
9.1. CL Educate Limited
Company information
Business description
Key people
Financial snapshot
Key business segments
Key geographical segments
Note: Financial information has been covered only for public companies
9.2. Bansal Classes Private Limited
9.3. FIITJEE Limited
9.4. Individual Learning Private Limited
9.5. IMS Learning Resources Private Limited
9.6. Roy’s Institute of Competitive Examination Private Limited
9.7. Sorting Hat Technologies Private Limited
9.8. Think and Learn Private Limited
9.9. Triumphant Institute Of Management Education Private Limited
9.10. Vedantu Innovations Private Limited

Chapter 10: Website Benchmarking
10.1. Website benchmarking

Chapter 11: Recent developments
11.1. Recent developments

Chapter 12: Appendix
12.1. Research methodology
12.2. About Netscribes
12.3. Disclaimer

Report Title: Test Preparation Market in India 2023

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