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Consumer Lifestyles in India

Consumer Lifestyles in India

Consumer Lifestyles offers valuable insights into key consumer attitudes and current thinking, and their impact on purchasing and consumption habits; quantifying behaviours, preferences and motivations and aligning them with broader trends in India.

Euromonitor's Consumer Lifestyles in India report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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* Get a detailed picture of the Consumer Overview market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Consumer landscape 2021
Life priorities
Work is more of a priority than time for favourite activities
Time for work is prioritised above other activities by all generations
Indian consumers like to be distinct and value tailored products/services
Millennials and Gen X keen on personalised products and services
Consumers like to try new products but buy from brands they trust
Gen Z do not like to be as actively engaged with brands as other cohorts
Home life
Indian households have high levels of regular home activities
All generations highly connected with friends and family online
Air quality and energy efficiency most desirable features after safety
Baby Boomers highly value air quality; all cohorts want safe locations
Eating habits
Cooking at home lower than global average as ready-made food popular
Gen X cook more at home, but also most likely to order food for delivery
Consumers drawn to foods with health and nutritional properties
High percentages of all cohorts in India eat little or no meat
Consumers are adopting a more flexible schedule for their meals
Gen Z less likely to eat at the same time each day and snack more often
Working life
Workforce ideally want to have a high income and secure jobs
Gen Z opt to work for themselves as job opportunities are scarce
Gen Z looking for jobs where they can earn high salaries
Expectations to have flexibility to work from home higher than average
Gen Z aspire to start their own company above working from home
Sustainable living
Consumers trust labels that say products are recyclable
Gen X are just ahead of other cohorts with their positive impact actions
Reducing food waste and use of plastics most active green behaviours
Gen Z more focused on recycling items than other cohorts
Buying products from purpose-driven brands higher than global average
Gen Z less enthralled by purpose-driven brands and companies
Consumers more likely to buy from companies that share their ethos
Gen X more likely to select products based on social/political beliefs
Leisure habits
45% of respondents socialise with friends online every week
Millennials and Gen X enjoy day trips more frequently than other cohorts
Socialising in person the most popular leisure activity after shopping
Millennials/Gen X most likely to regularly connect with friends in person
Over 80% of Indians went on a domestic trip in the previous 12 months
Travellers look for opportunities to relax above shopping and arts
Hard-pressed Gen Z consumers value relaxation over other features
Health and wellness
Over half of respondents exercise to benefit their health every day
High percentage use walking/hiking more regularly than other exercise
Lower percentage of Gen Z practice yoga than their older cohorts
Yoga and meditation activities far exceed global averages
All generations rely on yoga and meditation for stress reduction
Shopping habits
Shoppers enjoy visiting malls but are buying less to afford better quality
All generations demonstrate focus on buying less but buying better
Consumers rely heavily on friends and family recommendations
Gen X only cohort to be more influenced by brand/company website
Convenience is the biggest motivation to use subscription services
Consumers like to shop in-store to see and try items before buying
Baby Boomers more motivated by seeing and trying items in store
Consumers motivated to buy online by price and availability of brands
Gen Z are mostly motivated by best prices online
Much higher share prefer to communicate online than global average
All generations actively manage their privacy settings and data sharing
Indians on a par with global averages with non-wearable tech ownership
Fitness wearables and smartwatch ownership exceeds global average
Consumers more likely to visit health-related/medical sites than global
Gen Z least likely to write a review for a product or service

Report Title: Consumer Lifestyles in India

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