Advertising BRIC (Brazil, Russia, India, China) Industry Guide 2015-2024

Abstract

Summary

The BRIC Advertising industry profile provides top-line qualitative and quantitative summary information including: industry size (value 2015-19, and forecast to 2024). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the industry.

Essential resource for top-line data and analysis covering the BRIC advertising industry. Includes industry size and segmentation data, textual and graphical analysis of industry growth trends and leading companies.

Key Highlights

- Brazil, Russian Federation, India and China (BRIC) are the emerging and fast growing countries within the advertising industry and had a total market value of $117,713.6 million in 2019. India was the fastest growing country with a CAGR of 15% over the 2015-19 period.
- Within the advertising industry, China is the leading country among the BRIC nations with market revenues of $84,414.6 million in 2019. This was followed by Brazil, India and Russia with a value of $14,390.0, $11,173.7, and $7,735.3 million, respectively.
- China is expected to lead the advertising industry in the BRIC nations with a value of $95,381.6 million in 2024, followed by India, Brazil, Russia with expected values of $20,746.6, $19,015.6 and $11,953.6 million, respectively.

Scope

- Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the BRIC advertising industry
- Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the BRIC advertising industry
- Leading company profiles reveal details of key advertising industry players’ BRIC operations and financial performance
- Add weight to presentations and pitches by understanding the future growth prospects of the BRIC advertising industry with five year forecasts
- Compares data from Brazil, Russia, India, and China, alongside individual chapters on each country

Reasons to Buy

- What was the size of the BRIC advertising industry by value in 2019?
- What will be the size of the BRIC advertising industry in 2024?
- What factors are affecting the strength of competition in the BRIC advertising industry?
- How has the industry performed over the last five years?
- What are the main segments that make up the BRIC advertising industry?

Content

Table of Contents
1 Introduction
1.1. What is this report about?
1.2. Who is the target reader?
1.3. How to use this report
1.4. Definitions
2 BRIC Advertising
2.1. Industry Outlook
3 Advertising in Brazil
3.1. Market Overview
3.2. Market Data
3.3. Market Segmentation
3.4. Market outlook
3.5. Five forces analysis
3.6. Macroeconomic Indicators
4 Advertising in China
4.1. Market Overview
4.2. Market Data
4.3. Market Segmentation
4.4. Market outlook
4.5. Five forces analysis
4.6. Macroeconomic Indicators
5 Advertising in India
5.1. Market Overview
5.2. Market Data
5.3. Market Segmentation
5.4. Market outlook
5.5. Five forces analysis
5.6. Macroeconomic Indicators
6 Advertising in Russia
6.1. Market Overview
6.2. Market Data
6.3. Market Segmentation
6.4. Market outlook
6.5. Five forces analysis
6.6. Macroeconomic Indicators
7 Company Profiles
7.1. The Interpublic Group of Companies, Inc.
7.2. Omnicom Group, Inc.
7.3. Publicis Groupe SA
7.4. WPP plc
7.5. Dentsu, Inc.
8 Appendix
8.1. Methodology
8.2. About MarketLine

List of Tables
Table 1: BRIC advertising industry, revenue($m), 2015-24
Table 2: BRIC advertising industry, revenue($m), 2015-19
Table 3: BRIC advertising industry, revenue($m), 2019-24
Table 4: Brazil advertising industry value: $ million, 2015-19
Table 5: Brazil advertising industry category segmentation: $ million, 2019
Table 6: Brazil advertising industry geography segmentation: $ million, 2019
Table 7: Brazil advertising industry value forecast: $ million, 2019-24
Table 8: Brazil size of population (million), 2015-19
Table 9: Brazil gdp (constant 2005 prices, $ billion), 2015-19
Table 10: Brazil gdp (current prices, $ billion), 2015-19
Table 11: Brazil inflation, 2015-19
Table 12: Brazil consumer price index (absolute), 2015-19
Table 13: Brazil exchange rate, 2015-19
Table 14: China advertising industry value: $ billion, 2015-19
Table 15: China advertising industry category segmentation: $ billion, 2019
Table 16: China advertising industry geography segmentation: $ billion, 2019
Table 17: China advertising industry value forecast: $ billion, 2019-24
Table 18: China size of population (million), 2015-19
Table 19: China gdp (constant 2005 prices, $ billion), 2015-19
Table 20: China gdp (current prices, $ billion), 2015-19
Table 21: China inflation, 2015-19
Table 22: China consumer price index (absolute), 2015-19
Table 23: China exchange rate, 2015-19
Table 24: India advertising industry value: $ million, 2015-19
Table 25: India advertising industry category segmentation: $ million, 2019
Table 26: India advertising industry geography segmentation: $ million, 2019
Table 27: India advertising industry value forecast: $ million, 2019-24
Table 28: India size of population (million), 2015-19
Table 29: India gdp (constant 2005 prices, $ billion), 2015-19
Table 30: India gdp (current prices, $ billion), 2015-19
Table 31: India inflation, 2015-19
Table 32: India consumer price index (absolute), 2015-19
Table 33: India exchange rate, 2015-19
Table 34: Russia advertising industry value: $ billion, 2015-19
Table 35: Russia advertising industry category segmentation: $ billion, 2019
Table 36: Russia advertising industry geography segmentation: $ billion, 2019
Table 37: Russia advertising industry value forecast: $ billion, 2019-24
Table 38: Russia size of population (million), 2015-19
Table 39: Russia gdp (constant 2005 prices, $ billion), 2015-19
Table 40: Russia gdp (current prices, $ billion), 2015-19
Table 41: Russia inflation, 2015-19
Table 42: Russia consumer price index (absolute), 2015-19
Table 43: Russia exchange rate, 2015-19
Table 44: The Interpublic Group of Companies, Inc.: key facts
Table 45: The Interpublic Group of Companies, Inc.: Annual Financial Ratios
Table 46: The Interpublic Group of Companies, Inc.: Key Employees
Table 47: The Interpublic Group of Companies, Inc.: Key Employees Continued
Table 48: The Interpublic Group of Companies, Inc.: Key Employees Continued
Table 49: Omnicom Group, Inc.: key facts
Table 50: Omnicom Group, Inc.: Annual Financial Ratios
Table 51: Omnicom Group, Inc.: Key Employees
Table 52: Omnicom Group, Inc.: Key Employees Continued
Table 53: Publicis Groupe SA: key facts
Table 54: Publicis Groupe SA: Annual Financial Ratios
Table 55: Publicis Groupe SA: Key Employees
Table 56: Publicis Groupe SA: Key Employees Continued
Table 57: Publicis Groupe SA: Key Employees Continued
Table 58: WPP plc: key facts
Table 59: WPP plc: Annual Financial Ratios

List of Figures
Figure 1: BRIC advertising industry, revenue($m), 2015-24
Figure 2: BRIC advertising industry, revenue($m), 2015-19
Figure 3: BRIC advertising industry, revenue($m), 2019-24
Figure 4: Brazil advertising industry value: $ million, 2015-19
Figure 5: Brazil advertising industry category segmentation: % share, by value, 2019
Figure 6: Brazil advertising industry geography segmentation: % share, by value, 2019
Figure 7: Brazil advertising industry value forecast: $ million, 2019-24
Figure 8: Forces driving competition in the advertising industry in Brazil, 2019
Figure 9: Drivers of buyer power in the advertising industry in Brazil, 2019
Figure 10: Drivers of supplier power in the advertising industry in Brazil, 2019
Figure 11: Factors influencing the likelihood of new entrants in the advertising industry in Brazil, 2019
Figure 12: Factors influencing the threat of substitutes in the advertising industry in Brazil, 2019
Figure 13: Drivers of degree of rivalry in the advertising industry in Brazil, 2019
Figure 14: China advertising industry value: $ billion, 2015-19
Figure 15: China advertising industry category segmentation: % share, by value, 2019
Figure 16: China advertising industry geography segmentation: % share, by value, 2019
Figure 17: China advertising industry value forecast: $ billion, 2019-24
Figure 18: Forces driving competition in the advertising industry in China, 2019
Figure 19: Drivers of buyer power in the advertising industry in China, 2019
Figure 20: Drivers of supplier power in the advertising industry in China, 2019
Figure 21: Factors influencing the likelihood of new entrants in the advertising industry in China, 2019
Figure 22: Factors influencing the threat of substitutes in the advertising industry in China, 2019
Figure 23: Drivers of degree of rivalry in the advertising industry in China, 2019
Figure 24: India advertising industry value: $ million, 2015-19
Figure 25: India advertising industry category segmentation: % share, by value, 2019
Figure 26: India advertising industry geography segmentation: % share, by value, 2019
Figure 27: India advertising industry value forecast: $ million, 2019-24
Figure 28: Forces driving competition in the advertising industry in India, 2019
Figure 29: Drivers of buyer power in the advertising industry in India, 2019
Figure 30: Drivers of supplier power in the advertising industry in India, 2019
Figure 31: Factors influencing the likelihood of new entrants in the advertising industry in India, 2019
Figure 32: Factors influencing the threat of substitutes in the advertising industry in India, 2019
Figure 33: Drivers of degree of rivalry in the advertising industry in India, 2019
Figure 34: Russia advertising industry value: $ billion, 2015-19
Figure 35: Russia advertising industry category segmentation: % share, by value, 2019
Figure 36: Russia advertising industry geography segmentation: % share, by value, 2019
Figure 37: Russia advertising industry value forecast: $ billion, 2019-24
Figure 38: Forces driving competition in the advertising industry in Russia, 2019
Figure 39: Drivers of buyer power in the advertising industry in Russia, 2019
Figure 40: Drivers of supplier power in the advertising industry in Russia, 2019
Figure 41: Factors influencing the likelihood of new entrants in the advertising industry in Russia, 2019
Figure 42: Factors influencing the threat of substitutes in the advertising industry in Russia, 2019
Figure 43: Drivers of degree of rivalry in the advertising industry in Russia, 2019