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Ayurveda Industry in India 2022

Ayurveda Industry in India 2022

The Indian Systems of Medicine (ISM) is a globally recognized traditional system of medicine. It includes India’s ancient medicinal practices such as Ayurveda, Yoga and Naturopathy, Unani, Siddha, and Homeopathy (together called AYUSH). Ayurvedic medicinal practices are based on complex herbal compounds, minerals, and metal substances. In the past few decades, Ayurveda has evolved and has been widely accepted as the science of using herbs and other medicinal plants for developing healthcare and wellness products. Some of the major players operating in the Indian Ayurveda industry are Dabur India Limited, Emami Limited, Patanjali Ayurveda Limited, Shahnaz Ayurveda Private Limited, Shree Baidyanath Ayurved Bhawan Private Limited, and The Himalaya Drug Company.

Market insights:
The revenue of the Ayurveda industry in India is expected to reach INR 1,060.13 Bn by 2026, expanding at a CAGR of ~17.51% during the 2021 – 2026 period. Improved awareness regarding the benefits of Ayurvedic products, consumers' inclination toward well-being, and concerns regarding the use of chemicals in daily-use products are factors driving the growth of this market. However, the major challenges hindering the growth of the market are shortage of quality raw materials to produce Ayurvedic compounds and unavailability of skilled personnel in the industry.

Segment insights:
Based on usage, the Ayurveda industry in India is segmented into Ayurveda products and Ayurveda services. In 2021, Ayurveda products, which includes personal care products, food and beverages, household products, and healthcare products, held the largest of the market due to increasing demand during the first and second waves of the COVID-19 pandemic. The Ayurveda services segment is expected expand again in the next few years given its effectiveness in boosting immunity during the pandemic.
COVID-19 impact analysis:
The COVID-19 pandemic resulted in increased demand for ingredients and herbs used for making Ayurvedic medicines. Moreover, the AYUSH Ministry and the Indian government have undertaken several initiatives, such as dedicated storefront for Ayurveda products on Amazon.in, and campaigns to distribute prophylactic medicines to treat COVID-19. Ayurvedic compounds usually have intrinsic properties to boost human body’s resistance capacity. As a result, the demand for Ayurvedic products surged across the country during the pandemic.
Table of Contents

Chapter 1: Executive summary

Chapter 2: Socio-economic indicators

Chapter 3: Introduction
3.1. Introduction to Indian systems of medicine
3.2. Ayurveda industry – Market definition and structure

Chapter 4: Market overview
4.1. Ayurveda industry in India – An overview
4.1.1. Market size and growth forecast based on value (2020 – 2026e)

Chapter 5: Market segmentation
5.1. Market share of India Ayurveda industry – Based on product usage (2021 and 2026e)
5.1.1. India Ayurveda products market – Size and growth forecast (2020 – 2026e)
5.1.2. India Ayurveda services market – Size and growth forecast (2020 – 2026e)

Chapter 6: COVID-19 impact analysis
6.1. COVID-19 impact analysis
6.1.1. Demand for Ayurvedic products and herbs increased during COVID-19
6.1.2. AYUSH Ministry’s and Indian government’s initiatives toward curing COVID-19
6.1.3. Recommended immunity-boosting measures by Ministry of AYUSH

Chapter 7: Market Influencers
7.1. Market drivers
7.2. Market challenges






Chapter 8: Competitive landscape
8.1. Dabur India Limited
Company information
Business description
Products/Services
Key people
Financial snapshot
Key ratios
Key financial performance indicators
Key business segments
Key geographic segments
*Note: Financial information has been covered only for public companies
8.2. Emami Limited
8.3. Herbolab India Private Limited
8.4. Patanjali Ayurved Limited
8.5. Shahnaz Ayurveda Private Limited
8.6. Shree Baidyanath Ayurved Bhawan Private Limited
8.7. The Himalaya Drug Company
8.8. Ananda In The Himalayas
8.9. Mercure Goa Deevaya Retreat
8.10. Somatheeram Ayurvedic Hospital and Yoga Centre Private Limited

Chapter 9: Recent developments
9.1. Recent developments

Chapter 10: Appendix
10.1. Research methodology
10.2. About Netscribes
10.3. Disclaimer

Report Title: Ayurveda Industry in India 2022


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