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Fortified/Functional Beverages in India

Fortified/Functional Beverages in India

In July 2017, the FSSAI (the Indian government’s food regulator) introduced new regulatory guidelines for companies to reduce the caffeine content in their beverages. According to the regulation, if a beverage has caffeine content greater than 145mg per litre, it must be labelled as a caffeinated beverage along with a warning not to consume more than 500ml per day. In addition, the caffeine content of these beverages must not exceed 300mg per litre. With the reduction in the caffeine content of...

Fortified/Functional Beverages in India report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2014-2018, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: FF Hot Drinks, FF Soft Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Fortified/Functional Beverages market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Fortified/functional Beverages in India

Headlines
Prospects
Fssai Regulations Hinder Growth for Ff Energy Drinks
Ff Sports Drinks Witnesses Strong Growth As More People Engage in Physical Activity
Competitive Landscape
Glaxosmithkline's Horlicks Is Challenged by Cadbury Bournvita
Red Bull Remains the Dominant Brand in Ff Energy Drinks
Category Data
Table 1 Sales of Fortified/Functional Beverages by Category: Value 2013-2018
Table 2 Sales of Fortified/Functional Beverages by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of Fortified/Functional Beverages: % Value 2014-2018
Table 4 LBN Brand Shares of Fortified/Functional Beverages: % Value 2015-2018
Table 5 Distribution of Fortified/Functional Beverages by Format: % Value 2013-2018
Table 6 Forecast Sales of Fortified/Functional Beverages by Category: Value 2018-2023
Table 7 Forecast Sales of Fortified/Functional Beverages by Category: % Value Growth 2018-2023
Executive Summary
Concerns About Health, Nutritional Deficiencies and Food Safety Drive Health and Wellness Sales
Government Takes Steps To Ensure Food and Beverages Are Healthier for the People
Companies Actively Introduce Health and Wellness Products
Modern Grocery Retailers Gradually Gains Distribution Share
Robust Growth Expected To Continue for Health and Wellness Products
Market Data
Table 8 Sales of Health and Wellness by Type: Value 2013-2018
Table 9 Sales of Health and Wellness by Type: % Value Growth 2013-2018
Table 10 Sales of Health and Wellness by Category: Value 2013-2018
Table 11 Sales of Health and Wellness by Category: % Value Growth 2013-2018
Table 12 Sales of Health and Wellness by Prime Positioning: Value 2013-2018
Table 13 Sales of Health and Wellness by Prime Positioning: % Value Growth 2013-2018
Table 14 NBO Company Shares of Health and Wellness: % Value 2014-2018
Table 15 LBN Brand Shares of Health and Wellness: % Value 2015-2018
Table 16 Distribution of Health and Wellness by Format: % Value 2013-2018
Table 17 Distribution of Health and Wellness by Format and Category: % Value 2018
Table 18 Forecast Sales of Health and Wellness by Type: Value 2018-2023
Table 19 Forecast Sales of Health and Wellness by Type: % Value Growth 2018-2023
Table 20 Forecast Sales of Health and Wellness by Category: Value 2018-2023
Table 21 Forecast Sales of Health and Wellness by Category: % Value Growth 2018-2023
Table 22 Forecast Sales of Health and Wellness by Prime Positioning: Value 2018-2023
Table 23 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2018-2023
Sources
Summary 1 Research Sources

Report Title: Fortified/Functional Beverages in India


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