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Consumer Health in India

Consumer Health in India

The first wave of COVID-19 in 2020 led to supply chain issues but the widespread stockpiling of consumer health products during that period helped the overall industry to record positive growth in current value terms. While consumer concerns around COVID-19 started to ease towards the end of 2020 and the start of 2021, a steep rise in cases in the second quarter of 2021 was a major driver of demand for consumer health products. This second wave of COVID-19 was seen to be more severe compared to...

Consumer Health in India report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2016-2020, allowing you to identify the sectors driving growth. Forecasts to 2025 illustrate how the market is set to change.

Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Consumer Health market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Consumer Health in India

CONSUMER HEALTH IN INDIA
EXECUTIVE SUMMARY
Consumer health in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for consumer health?
MARKET INDICATORS
Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2016-2021
Table 2 Life Expectancy at Birth 2016-2021
MARKET DATA
Table 3 Sales of Consumer Health by Category: Value 2016-2021
Table 4 Sales of Consumer Health by Category: % Value Growth 2016-2021
Table 5 NBO Company Shares of Consumer Health: % Value 2017-2021
Table 6 LBN Brand Shares of Consumer Health: % Value 2018-2021
Table 7 Distribution of Consumer Health by Format: % Value 2016-2021
Table 8 Distribution of Consumer Health by Format and Category: % Value 2021
Table 9 Forecast Sales of Consumer Health by Category: Value 2021-2026
Table 10 Forecast Sales of Consumer Health by Category: % Value Growth 2021-2026
APPENDIX
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
SOURCES
Summary 1 Research Sources
ANALGESICS IN INDIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Weaker growth in topical analgesics/anaesthetic set to continue in 2021
Competition in topical analgesics/anaesthetic rising as demand grows
Government controls continue to limit stronger growth in systemic analgesics, while Bayer launches its new Consumer Health division in India
PROSPECTS AND OPPORTUNITIES
Players see potential in setting up consumer health divisions
Ayurvedic medicine set to play a stronger role in analgesics over the forecast period
Younger consumers offer huge potential for the development of analgesics as India starts to become more active again
CATEGORY DATA
Table 11 Sales of Analgesics by Category: Value 2016-2021
Table 12 Sales of Analgesics by Category: % Value Growth 2016-2021
Table 13 NBO Company Shares of Analgesics: % Value 2017-2021
Table 14 LBN Brand Shares of Analgesics: % Value 2018-2021
Table 15 Forecast Sales of Analgesics by Category: Value 2021-2026
Table 16 Forecast Sales of Analgesics by Category: % Value Growth 2021-2026
COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN INDIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Second wave of COVID-19 boosts demand for cough, cold and allergy (hay fever) remedies
E-pharmacies thriving in India, although restrictions continue to constrain stronger development
Fast relief still taking precedence over herbal/traditional claims
PROSPECTS AND OPPORTUNITIES
Players take a sensitive approach to marketing in light of COVID-19
Pressure on government to produce clearer OTC rules
An easing of hygiene measures and rising pollution levels could benefit sales
CATEGORY DATA
Table 17 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2016-2021
Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2016-2021
Table 19 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2017-2021
Table 20 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2018-2021
Table 21 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2021-2026
Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2021-2026
DIGESTIVE REMEDIES IN INDIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
COVID-19 and unhealthy lifestyles supporting demand for digestive remedies
Eno encourages consumers to shun traditional treatments when addressing stomach acidity
Second wave of COVID-19 brings a halt to the recovery of motion sickness remedies
PROSPECTS AND OPPORTUNITIES
Natural solutions could hinder the growth of standard digestive remedies
“Vocal for Local” campaign provides boost to domestic brands
Resumption of pre-COVID-19 lifestyles should fuel demand for digestive remedies
CATEGORY DATA
Table 23 Sales of Digestive Remedies by Category: Value 2016-2021
Table 24 Sales of Digestive Remedies by Category: % Value Growth 2016-2021
Table 25 NBO Company Shares of Digestive Remedies: % Value 2017-2021
Table 26 LBN Brand Shares of Digestive Remedies: % Value 2018-2021
Table 27 Forecast Sales of Digestive Remedies by Category: Value 2021-2026
Table 28 Forecast Sales of Digestive Remedies by Category: % Value Growth 2021-2026
DERMATOLOGICALS IN INDIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Mixed fortunes for dermatologicals in 2021 as a second wave of COVID-19 brings an end to the category’s recovery
Consumer priorities lie elsewhere as hospitals report supply shortages in their battle against COVID-19
Emami remains focused on expansion as it targets younger consumers
PROSPECTS AND OPPORTUNITIES
Dermatologicals could find new opportunities in post-COVID-19 India
Growth could be undermined by the blurring of the boundary between dermatologicals and beauty
Easing of COVID-19 restrictions should boost demand for dermatologicals
CATEGORY DATA
Table 29 Sales of Dermatologicals by Category: Value 2016-2021
Table 30 Sales of Dermatologicals by Category: % Value Growth 2016-2021
Table 31 NBO Company Shares of Dermatologicals: % Value 2017-2021
Table 32 LBN Brand Shares of Dermatologicals: % Value 2018-2021
Table 33 Forecast Sales of Dermatologicals by Category: Value 2021-2026
Table 34 Forecast Sales of Dermatologicals by Category: % Value Growth 2021-2026
NRT SMOKING CESSATION AIDS IN INDIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Smoking prevalence falls but NRT smoking cessation aids still faces obstacles to growth as consumers look for alternative ways of quitting
NRT gum benefits from new users as health concerns rise
Cipla continues to dominate as it focuses on COVID-19 as another reason for smokers to quit
PROSPECTS AND OPPORTUNITIES
Restrictions on dosage levels is limiting the demand for OTC NRT smoking cessation aids
Increased health consciousness should benefit sales
Ban on ENDS could benefit future sales of NRT smoking cessation aids
CATEGORY INDICATORS
Table 35 Number of Smokers by Gender 2016-2021
CATEGORY DATA
Table 36 Sales of NRT Smoking Cessation Aids by Category: Value 2016-2021
Table 37 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2016-2021
Table 38 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2017-2021
Table 39 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2018-2021
Table 40 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2021-2026
Table 41 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2021-2026
SLEEP AIDS IN INDIA
KEY DATA FINDINGS
EYE CARE IN INDIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Increased screen time due to lockdown drives demand for eye care
Eye care faces several obstacles to stronger growth including competition from home remedies
Allergen launches Refresh Digital range as local players continue to gain share
PROSPECTS AND OPPORTUNITIES
Eye care set for slow recovery as consumers come out of enforced hibernation
Rising pollution levels offer opportunities for eye care
Eye implants could pose a threat to eye drops
CATEGORY DATA
Table 42 Sales of Eye Care by Category: Value 2016-2021
Table 43 Sales of Eye Care by Category: % Value Growth 2016-2021
Table 44 NBO Company Shares of Eye Care: % Value 2017-2021
Table 45 LBN Brand Shares of Eye Care: % Value 2018-2021
Table 46 Forecast Sales of Eye Care by Category: Value 2021-2026
Table 47 Forecast Sales of Eye Care by Category: % Value Growth 2021-2026
WOUND CARE IN INDIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Wound care sees stable growth despite second wave of COVID-19
Little change in distribution landscape as consumers focus on local neighbourhood stores
Band-Aid remains the most popular choice when it comes to wound care
PROSPECTS AND OPPORTUNITIES
Wound care set to suffer from category maturity but potential could lie in COVID-19-related issues
The resumption of sport and exercise set to drive demand
Johnson & Johnson relaunches OURTONE range as companies embrace ideas of inclusivity
CATEGORY DATA
Table 48 Sales of Wound Care by Category: Value 2016-2021
Table 49 Sales of Wound Care by Category: % Value Growth 2016-2021
Table 50 NBO Company Shares of Wound Care: % Value 2017-2021
Table 51 LBN Brand Shares of Wound Care: % Value 2018-2021
Table 52 Forecast Sales of Wound Care by Category: Value 2021-2026
Table 53 Forecast Sales of Wound Care by Category: % Value Growth 2021-2026
VITAMINS IN INDIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Deadly second wave of COVID-19 leads to a sharp rise in demand for vitamins
A wide range of new product launches seen as players look to benefit from the strong demand for vitamins
OTC sales of vitamin D remain constrained by dosage limits
PROSPECTS AND OPPORTUNITIES
Ayurvedic medicine expected to influence new product development over the forecast period
Vitamins set for more stable growth as COVID-19 fears subside
E-commerce offers some hope for expansion but economic concerns could undermine growth
CATEGORY DATA
Table 54 Sales of Vitamins by Category: Value 2016-2021
Table 55 Sales of Vitamins by Category: % Value Growth 2016-2021
Table 56 Sales of Multivitamins by Positioning: % Value 2016-2021
Table 57 NBO Company Shares of Vitamins: % Value 2017-2021
Table 58 LBN Brand Shares of Vitamins: % Value 2018-2021
Table 59 Forecast Sales of Vitamins by Category: Value 2021-2026
Table 60 Forecast Sales of Vitamins by Category: % Value Growth 2021-2026
DIETARY SUPPLEMENTS IN INDIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Dietary supplements see sales boosted by immunity boosting claims
Self-care has become top priority for Indians
Competition heats up as new and existing players eye opportunities in chyawanprash
PROSPECTS AND OPPORTUNITIES
Dietary supplements set for bright future buoyed by the expansion of e-commerce
Amway and Herbalife upping their efforts as they fight for share in direct selling
Economic challenges could be a barrier to growth although opportunities for innovation still exist
CATEGORY DATA
Table 61 Sales of Dietary Supplements by Category: Value 2016-2021
Table 62 Sales of Dietary Supplements by Category: % Value Growth 2016-2021
Table 63 Sales of Dietary Supplements by Positioning: % Value 2016-2021
Table 64 NBO Company Shares of Dietary Supplements: % Value 2017-2021
Table 65 LBN Brand Shares of Dietary Supplements: % Value 2018-2021
Table 66 Forecast Sales of Dietary Supplements by Category: Value 2021-2026
Table 67 Forecast Sales of Dietary Supplements by Category: % Value Growth 2021-2026
WEIGHT MANAGEMENT AND WELLBEING IN INDIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Lifestyle changes due to COVID-19 help drive demand for weight management and wellbeing
Economic concerns apply downward pressures but e-commerce helps to fuel growth
Herbalife going from strength to strength while Zydus eyes expansion opportunities
PROSPECTS AND OPPORTUNITIES
Return to busy lifestyles set to reinvigorate demand foe weight management and wellbeing
Weight management and wellbeing not just about weight loss
Expanding product range could help drive interest in slimming teas
CATEGORY DATA
Table 68 Sales of Weight Management and Wellbeing by Category: Value 2016-2021
Table 69 Sales of Weight Management and Wellbeing by Category: % Value Growth 2016-2021
Table 70 NBO Company Shares of Weight Management and Wellbeing: % Value 2017-2021
Table 71 LBN Brand Shares of Weight Management and Wellbeing: % Value 2018-2021
Table 72 Forecast Sales of Weight Management and Wellbeing by Category: Value 2021-2026
Table 73 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2021-2026
SPORTS NUTRITION IN INDIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Second wave of COVID-19 puts the brakes on sports nutrition’s recovery
Sales rebound in 2021 driven by the category’s core consumer base
Glanbia switches to local production in 2021
PROSPECTS AND OPPORTUNITIES
Target audience for sports nutrition expected to expand as more consumers become focused on health and fitness
Online sales and marketing key to the growth of sports nutrition
Economic pressures could present an obstacles to the growth and development of sports nutrition
CATEGORY DATA
Table 74 Sales of Sports Nutrition by Category: Value 2016-2021
Table 75 Sales of Sports Nutrition by Category: % Value Growth 2016-2021
Table 76 NBO Company Shares of Sports Nutrition: % Value 2017-2021
Table 77 LBN Brand Shares of Sports Nutrition: % Value 2018-2021
Table 78 Forecast Sales of Sports Nutrition by Category: Value 2021-2026
Table 79 Forecast Sales of Sports Nutrition by Category: % Value Growth 2021-2026
HERBAL/TRADITIONAL PRODUCTS IN INDIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Focus on preventative health supports sales of dietary supplements, but desire for instant relief restricts sales in other areas of herbal/traditional products
Dabur takes the lead as clinical trials prove Chyawanprash to be effective in helping to prevent COVID-19
Brands reach out to a younger audience
PROSPECTS AND OPPORTUNITIES
Ayurveda offers strong potential for growth and development
Potential of herbal/traditional products set to drive increased competition
Herbal/traditional tonics set for further expansion
CATEGORY DATA
Table 80 Sales of Herbal/Traditional Products by Category: Value 2016-2021
Table 81 Sales of Herbal/Traditional Products by Category: % Value Growth 2016-2021
Table 82 NBO Company Shares of Herbal/Traditional Products: % Value 2017-2021
Table 83 LBN Brand Shares of Herbal/Traditional Products: % Value 2018-2021
Table 84 Forecast Sales of Herbal/Traditional Products by Category: Value 2021-2026
Table 85 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2021-2026
PAEDIATRIC CONSUMER HEALTH IN INDIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Parents remain reluctant to use supplements for their children with a focus on healthy diet and exercise
Second wave of COVID-19 boosts demand for some products
Herbalife performs well as parents look to boost their children’s immunity
PROSPECTS AND OPPORTUNITIES
Resumption of in-school learning should kickstart stronger growth
Increasingly educated parents provide challenges and opportunities for the development of paediatric consumer health
Potential in novel formats beyond tablets and capsules
CATEGORY DATA
Table 86 Sales of Paediatric Consumer Health by Category: Value 2016-2021
Table 87 Sales of Paediatric Consumer Health by Category: % Value Growth 2016-2021
Table 88 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2016-2021
Table 89 NBO Company Shares of Paediatric Consumer Health: % Value 2017-2021
Table 90 LBN Brand Shares of Paediatric Consumer Health: % Value 2018-2021
Table 91 Forecast Sales of Paediatric Consumer Health by Category: Value 2021-2026
Table 92 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2021-2026

Report Title: Consumer Health in India


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